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ext to being a giant metropolis that connects the most important business and cultural centres of the world, Istanbul is also the trade and fashion centre of Eurasia. The most convenient meeting point for the European, Gulf Countries, Commonwealth of Independent States, Middle East and Asian markets. Istanbul, located at the confluence of Asia and Europe, is the most important trade centre where the foundations of the commercial life prevailing all over the world were laid. Its geographical location is almost a natural transfer centre with its location on main transportation corridors. Easy access to 1.6 Billion potential customers and a 28 Trillion dollar market in Europe, Eurasia, Middle East and North Africa with a 4-hour flight. The fact that it offers a great buyer potential with its 16 million population, which is the source of 30% of Turkey's trade volume. It is a frequent destination for foreign companies that want to establish commercial connections with the surrounding countries and to supply goods from Turkish manufacturers.